Who Is Khairul Aming?
Khairul Aming is a Malaysian content creator, entrepreneur, and food influencer best known for his viral cooking videos and his hit product, Sambal Nyet Berapi. With millions of followers on Instagram, TikTok, and YouTube, he has become a national icon for easy-to-follow Malaysian recipes and relatable, heartwarming content.
From Engineering to Food Stardom
Born Khairul Amin Kamarulzaman, he earned a degree in engineering and initially worked in the oil and gas industry. However, his passion for cooking and storytelling led him to post his first recipe videos on Instagram. What started as a side project quickly evolved into a full-time career in content creation.
The Game-Changer: “30 Hari 30 Resepi”
Khairul Aming skyrocketed to fame with his annual Ramadan series, “30 Hari 30 Resepi”. Every day during the fasting month, he shares a new dish—from traditional Malay comfort foods to modern, budget-friendly recipes.
Why “30 Hari 30 Resepi” Works:
- Short, engaging videos under 2 minutes
- Clear instructions with local ingredients
- Narrated in Bahasa Malaysia with a personal touch
- Perfect timing for iftar planning during Ramadan
This series has become a staple for Muslim households across Malaysia, with millions tuning in each day.
Multi-Platform Success
Khairul Aming has built a strong digital presence:
- Instagram: 4.4M+ followers
- TikTok: Viral videos that consistently exceed 1M views
- YouTube: High-performing food content with millions of monthly views
He creates content that feels personal, authentic, and relatable—key traits that drive strong engagement.
Sambal Nyet: From Video to Virtual Storefront
In 2021, Khairul launched Sambal Nyet Berapi, a fiery chili paste inspired by traditional Malay flavors. It became an instant best-seller, often selling out within minutes online.
What Makes Sambal Nyet Unique:
- Handcrafted by a small, dedicated in-house team
- Trusted brand thanks to Khairul’s reputation
- High-quality ingredients and authentic taste
- Sold exclusively online, creating hype and urgency
Sambal Nyet is not just a product—it’s a symbol of his brand’s trust and connection with his followers.
What Sets Khairul Aming Apart
Authenticity
He films in his real kitchen, uses everyday ingredients, and speaks naturally in Malay.
Consistency
His followers can rely on him for regular uploads, especially during Ramadan.
Community Focus
He replies to comments, shares fans’ recreations, and credits community-suggested ideas.
High Production Value
Despite the humble setting, his videos feature crisp editing, clean audio, and creative direction.
Entrepreneurial Mindset
From content creation to launching Sambal Nyet, he’s grown into a trusted food entrepreneur.
Awards & Media Features
Khairul Aming has received:
- Top Influencer Awards (multiple national rankings)
- Best Local Content Creator titles
- Collaborations with Shopee, Unilever, and local F&B brands
- Coverage in The Star, Astro Gempak, Sinar Harian, and more
His influence extends beyond social media—he’s shaping modern Malaysian food culture.
Final Thoughts
Khairul Aming is not just a digital creator—he’s a culinary force loved by Malaysians of all ages. Through his easy recipes, honest storytelling, and entrepreneurial drive, he has proven that you don’t need a fancy kitchen to make magic—just passion and sambal.
From viral videos to bestselling products, Khairul Aming continues to redefine what it means to be a Malaysian food influencer in the digital age.
