Malaysia’s Berjaya Air – World’s first all First Class ATR!

Kuala Lumpur, Malaysia — Regional air travel is getting a luxury makeover. Berjaya Air has taken delivery of the world’s first ATR 72-600 featuring ATR’s new HighLine All-Business Class cabin, introducing a private-jet-inspired experience on one of aviation’s most efficient turboprop aircraft.

Key Information

• Berjaya Air has taken delivery of the world’s first ATR 72-600 configured in ATR HighLine “All-Business Class” layout.
• The aircraft is the airline’s first ATR 72-600 and the launch aircraft for the new premium cabin concept developed by ATR.
• The HighLine cabin recently received certification from European and Malaysian aviation authorities, enabling commercial service worldwide.

Cabin Highlights

• 26 all-business-class seats in a unique 1-by-1 layout.
• Every passenger gets:
  • Direct aisle access.
  • Views through multiple windows.
  • Extra personal space.
• Features Geven ETEREA seats, described as the widest ever installed on an ATR aircraft.
• Traditional overhead bins have been removed and replaced with streamlined ceiling panels, creating a more open, private-jet-like cabin atmosphere.

Route Launch

• The aircraft’s first commercial service will operate between Subang and Koh Samui.
• Berjaya Air plans to expand premium regional services across:
  • Malaysia
  • Thailand
  • Vietnam
  • Indonesia
• The airline will also support tourism to destinations such as Redang and Langkawi, while offering charter flights throughout the Asia-Pacific region.

Strategic Significance

• For Berjaya Air, this is a major step in repositioning itself as a premium boutique regional airline.
• For ATR, it demonstrates that the ATR 72 platform can serve not only traditional regional airline markets but also higher-end business and leisure travel segments.
• A second ATR 72-600 in the same all-business-class configuration is scheduled for delivery in Q3 2026.

Why It Matters

This aircraft effectively creates a niche between conventional regional airline service and private aviation—offering a semi-private, luxury experience while retaining the operating efficiency of a turboprop aircraft. For short regional routes in Southeast Asia, it is a distinctive premium product that few airlines currently offer.