KUALA LUMPUR, March 15, 2026 – Malaysia marked National Consumer Day 2026 today in conjunction with World Consumer Rights Day, highlighting the importance of consumer protection, safe products, and ethical business practices in a rapidly evolving digital economy.
The nationwide observance carries the theme “Safe Products, Confident Consumers,” emphasizing the need for stricter safety standards and stronger safeguards as Malaysians increasingly rely on online shopping, smart devices, and automated services.
Strengthening Product Safety in a Digital Era
The 2026 campaign is led by the Ministry of Domestic Trade and Cost of Living (KPDN) with support from consumer advocacy groups such as the Federation of Malaysian Consumers Associations (FOMCA).
This year’s focus is on the “life cycle of safety,” ensuring that products—from everyday household items to advanced AI-powered gadgets—are carefully tested, certified, and monitored before reaching Malaysian consumers.
Experts at the national forum stressed that as global supply chains grow more complex, strong regulations and testing systems are essential to prevent unsafe or substandard goods from entering the market.
National Consumer Policy (DPN) 2.0 in Development
A key highlight of the celebration is the ongoing development of National Consumer Policy (DPN) 2.0, an updated policy framework designed to address modern consumer challenges.
The new policy aims to strengthen protection in several key areas:
Artificial Intelligence and Automation
The policy will introduce guidelines to ensure transparency in algorithm-based pricing systems and automated customer service platforms used by businesses.
E-Commerce Accountability
Digital marketplaces will face stronger responsibilities for the safety and authenticity of products sold through third-party sellers.
Sustainability and Right to Repair
The policy encourages a “Right to Repair” approach, allowing consumers to repair electronic products more easily, reducing electronic waste and promoting sustainable consumption.
Educating Consumers Across Malaysia
National Consumer Day is also an opportunity to educate Malaysians about their rights and responsibilities as consumers.
Various initiatives have been launched nationwide, including:
- Consumer Clinics offering advice and dispute resolution support
- Workshops and seminars on safe purchasing practices
- Digital webinars focusing on online consumer rights
- Public awareness campaigns in schools, communities, and shopping centres
These programs help Malaysians better understand their core consumer rights, including the right to safety, the right to be informed, and the right to seek redress when treated unfairly.
Reporting Consumer Complaints Made Easier
Consumers are encouraged to report unfair trade practices or unsafe products through the Ez ADU KPDN mobile application.
The app allows users to submit complaints instantly, upload evidence, and track investigations related to:
- Price manipulation
- Counterfeit products
- Misleading advertising
- Unsafe goods in the marketplace
Authorities say digital tools like this empower consumers to actively participate in maintaining fair market practices.
A Future Built on Consumer Trust
As Malaysia moves toward becoming a digitally advanced and high-income economy, consumer protection remains a crucial pillar of sustainable growth.
National Consumer Day 2026 serves as a reminder that economic progress must be built on transparency, safety, and trust. By strengthening regulations, improving consumer awareness, and embracing digital tools, Malaysia aims to create a marketplace where both businesses and consumers thrive.
