Hong Leong Assurance Berhad
Introduction
Looking for reliable insurance in Malaysia? Hong Leong Assurance Berhad (HLA) is a leading provider of personal and business insurance solutions. With decades of experience, a strong legacy, and a customer-first approach, HLA helps Malaysians protect what matters most—life, health, property, and business assets.
Hong Leong Assurance Berhad Overview
| Attribute | Details |
|---|---|
| Name | Hong Leong Assurance Berhad (HLA) |
| Parent / Ownership | Subsidiary of HLA Holdings Sdn Bhd (HLAH), wholly owned by Hong Leong Financial Group Berhad (HLFG) |
| Type of Business | Life insurance (financial wellness planning & protection solutions) |
| Founded / History | Began as Malaysia Pacifics Insurance in 1972; life insurance added in 1973; later rebranded as Hong Leong Assurance; general insurance business merged with MSIG Insurance (Malaysia) in 2010 |
| Headquarters | Petaling Jaya, Selangor, Malaysia |
| Branches / Distribution Channels | Large network of branches, agents, brokers in Malaysia; also bancassurance and alternative/channel sales |
| Awards & Recognition | Domestic Life Insurer of the Year – Malaysia; Best Life Insurance Company – Malaysia; multiple insurance and branding awards |
| Recent Financial Performance Highlights | FY2024: PBT of RM 493 million; new business regular premiums RM 531 million |
| Key Strategic Moves / Milestones | Merged general insurance business with MSIG Insurance in 2010; focusing on protection policies and high net‑worth segments |
| Regulation & Corporate Governance | Complies with risk management, internal controls, anti‑money laundering, and product approval policies; annual reports disclose governance and risk frameworks |
| Challenges / Weaknesses Noted | Rising medical and health claim costs; new business regular premiums flat or declining in savings business |
About Hong Leong Assurance Berhad
Hong Leong Assurance Berhad is part of the reputable Hong Leong Financial Group, offering comprehensive insurance products across Malaysia. The company specializes in life insurance, car insurance Malaysia, travel insurance Malaysia, home insurance, and corporate coverage, delivering tailored solutions to meet diverse needs.
History and Legacy in Malaysia
Founded as a key player in Malaysia’s financial services sector, HLA has built a strong reputation over the years for integrity, innovation, and customer service. The company’s legacy is rooted in protecting Malaysians through reliable insurance products and services designed for peace of mind.
Personal Insurance Solutions in Malaysia
HLA offers a wide range of personal insurance solutions to safeguard individuals and families.
Car Insurance Malaysia
HLA provides comprehensive car insurance in Malaysia, covering accidents, theft, natural disasters, and more. Customers can enjoy financial protection and confidence on the road.
Travel Insurance Malaysia
Whether traveling locally or abroad, HLA’s travel insurance Malaysia covers trip cancellations, medical emergencies, lost luggage, and unexpected incidents, ensuring worry-free journeys.
Personal Accident & Health Protection
HLA’s personal accident and health insurance protects policyholders against injuries, medical costs, and loss of income due to unforeseen events, offering financial security when it matters most.
Home and Property Insurance Malaysia
Protect your home and valuable assets with HLA’s home insurance Malaysia. Coverage includes fire, theft, natural disasters, and other risks, giving homeowners peace of mind.
Business & Corporate Insurance Solutions
HLA provides specialized corporate insurance Malaysia, including liability coverage, property protection, employee benefits, and key person insurance. These solutions help businesses manage risks and maintain financial stability.
Partnerships and Collaborations
Through strategic partnerships with banks, financial institutions, and tech providers, HLA enhances its insurance services in Malaysia. Collaborations allow for innovative solutions, improved customer experience, and broader accessibility for policyholders.
Digital Innovation & Customer Experience
HLA leverages digital tools and platforms to offer convenient online insurance services in Malaysia. From digital policy management to fast claims processing, customers enjoy efficiency, transparency, and seamless access to their insurance plans.
Corporate Social Responsibility (CSR) Initiatives
HLA actively engages in CSR initiatives across Malaysia, focusing on education, community welfare, and environmental sustainability. These programs reflect the company’s commitment to social responsibility and long-term community impact.
Why Malaysians Choose Hong Leong Assurance
- Trusted Brand: Part of Hong Leong Group, a leading financial institution.
- Comprehensive Coverage: Offers life, car, travel, health, and home insurance.
- Innovative Services: Digital tools for easy policy management and claims.
- Customer-Centric Approach: Personalized solutions and exceptional support.
Contact Hong Leong Assurance Malaysia
Address: Level 3, Tower B, PJ City Development, No. 15A Jalan 219, Seksyen 51A, 46100 Petaling Jaya, Selangor
Phone: 03-7650 1818
Website: www.hla.com.my
Hong Leong Assurance Berhad remains a top choice for Malaysians seeking reliable and comprehensive insurance solutions. From car insurance Malaysia to corporate risk management, HLA combines legacy, innovation, and customer-first service to provide financial protection across every aspect of life.
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