Exciting news for all travel enthusiasts! Tourism Malaysia and Vietnam Airlines have just signed a landmark Memorandum of Collaboration (MoC), a strategic partnership aimed at strengthening tourism ties and boosting travel between Malaysia and Vietnam. This new agreement promises a variety of joint initiatives to make exploring each other’s countries even easier and more appealing.
What Does This Mean for Travelers?
This collaboration is all about making your next trip unforgettable. Both parties will be working together on a number of exciting projects:
- Co-branded Marketing Campaigns: Get ready to see captivating ads and promotions that will inspire you to pack your bags! These campaigns will highlight Malaysia’s best attractions, from its stunning beaches to vibrant cultural sites, while also showcasing Vietnam Airlines as the preferred carrier for your journey.
- Familiarisation Trips: Tourism Malaysia and Vietnam Airlines will host trips for travel agents and media, ensuring they’re well-equipped to create the best travel packages and share insider tips with you.
- Enhanced Connectivity: This partnership aims to leverage the already robust network of flights between our two countries. As of July 2025, there are 164 direct weekly flights connecting major cities like Hanoi, Ho Chi Minh City, Kuala Lumpur, and Penang, providing plenty of options for your travel plans.
Key Initiatives & Activities
- Joint Marketing Efforts: The two parties will collaborate on co-branded marketing campaigns to promote both countries.
- Familiarisation Trips: They will organize trips for media and travel industry professionals to showcase tourism offerings.
- Event Collaborations: Both organizations will work together on events and promotional activities.
- Information Exchange & Communications Support: They will share information to support their joint initiatives.
- Positioning: A key focus is to promote Malaysia as a premier destination for both leisure and business travel, while establishing Vietnam Airlines as the preferred carrier for Vietnamese travelers.
Strategic Importance
- Increased Connectivity: The partnership aims to leverage the existing flight network and potentially expand it. As of July 2025, there are 164 direct weekly flights between the two countries.
- Economic & Cultural Exchange: The collaboration is seen as a way to enhance people-to-people ties, cultural exchange, and economic cooperation.
- Support for Tourism Campaigns: The MoC supports Malaysia’s broader tourism promotion strategies, including the “Malaysia MADANI Week,” “Malaysia Tourism, Arts, Culture & Food Fest 2025,” and the upcoming “Visit Malaysia 2026” campaign, which aligns with the UN Sustainable Development Goals (UNSDG).
- Sustainable Tourism: The partnership is centered on the shared priority of achieving sustainable tourism and long-term mutual benefits.
A Shared Vision for Sustainable Tourism
During the signing ceremony in Hanoi, dignitaries from both countries expressed a strong commitment to sustainable tourism. The partnership is not just about increasing visitor numbers; it’s about fostering cultural exchange and economic cooperation for long-term benefits.
This aligns perfectly with the upcoming Visit Malaysia 2026 campaign, which is focused on celebrating the nation’s tourism industry in line with the United Nations Sustainable Development Goals (UNSDG).
The Minister of Tourism, Arts and Culture Malaysia, YB Dato’ Sri Tiong King Sing, highlighted that this partnership is a “strategic step forward in strengthening connectivity” that “enhances people-to-people ties.” So, whether you’re a Malaysian looking to explore Vietnam’s rich heritage or a Vietnamese traveler eager to discover Malaysia’s diverse offerings, this new collaboration is designed to create more opportunities for a seamless and enriching travel experience.
