Sushi King is Malaysia’s most well-known home-grown sushi brand, offering a fun, affordable, and halal-certified Japanese dining experience. With over 130 outlets nationwide, it’s the largest conveyor belt sushi chain in the country. From sushi newbies to seasoned fans, Malaysians love Sushi King for its wide menu, fast service, and inclusive dining concept.
What is Sushi King?
Established in 1995 under the Texchem Group, Sushi King was the first to introduce the kaiten sushi (conveyor belt sushi) concept to Malaysia. Over the decades, it has grown into a household name with locations in shopping malls and cities across all Malaysian states.
The brand stays true to Japanese culinary traditions while offering localized menu items that appeal to Malaysian tastes. With JAKIM halal certification, Sushi King is a go-to destination for Muslim diners looking for accessible Japanese cuisine.
Key Features of Sushi King Malaysia
Halal-Certified Japanese Cuisine
Sushi King proudly serves halal-certified food, ensuring that ingredients, sourcing, and preparation all follow strict halal standards. This makes it one of the most inclusive Japanese restaurants in Malaysia.
Conveyor Belt Dining
The brand’s signature feature is its kaiten belt system. Freshly made sushi plates glide past diners, who can pick their favorites by color-coded pricing. You can also place orders from a digital menu for hot dishes and made-to-order sushi.
Extensive Menu Variety
Sushi King serves more than just sushi:
- Sushi Rolls & Nigiri – Salmon, tamago, unagi, ebi, and more
- Hot Dishes – Bento sets, ramen, udon, katsu curry
- Side Dishes – Chawanmushi, miso soup, gyoza, edamame
- Desserts – Matcha ice cream, dorayaki, mochi
Nationwide Presence
With 130+ outlets across Malaysia, from Penang to Johor and Sabah to Sarawak, Sushi King is easily accessible in major malls, business districts, and neighborhoods.
Promotions & Loyalty
Sushi King is popular for:
- Sushi King Card membership deals
- RM3.40 plate promos
- Seasonal menus for Ramadan, Chinese New Year, and Merdeka
Why Malaysians Love Sushi King
- Affordable prices and family-friendly environment
- Halal-certified – trusted by the Muslim community
- Easy ordering through self-service tablets
- Continuous innovation with new menu launches and local flavors
- Convenient locations and fast service
Final Thoughts
Sushi King Malaysia continues to lead the way in offering halal-certified, casual Japanese dining that’s affordable and widely accessible. With over 130 outlets and a commitment to quality, it remains a favorite choice for sushi lovers throughout the country.
