Sun Life Malaysia Assurance Berhad

Introduction

Sun Life Malaysia Assurance Berhad is one of Malaysia’s most trusted life insurance and financial solutions providers, dedicated to helping individuals and businesses achieve lifetime financial security and healthier lives. Combining global expertise with local insight, Sun Life Malaysia provides innovative and holistic protection solutions tailored to suit every Malaysian’s needs.

Company Overview

Sun Life Malaysia is a joint venture between Sun Life Financial Inc., a leading international financial services organization headquartered in Canada, and Khazanah Nasional Berhad, Malaysia’s sovereign wealth fund. This partnership merges world-class insurance experience with deep local market understanding.

The company offers a diverse range of life insurance, family takaful, investment-linked, savings, and protection plans, designed to empower customers to secure brighter financial futures.

History and Legacy in Malaysia

Since its establishment in 2013, Sun Life Malaysia Assurance Berhad has grown steadily in Malaysia’s insurance landscape. Backed by the strength of Sun Life Financial and Khazanah Nasional, the company has built a reputation for trust, innovation, and reliability.

Its mission has always been clear — to help Malaysians achieve lifelong financial security and live healthier, more fulfilling lives through accessible and affordable protection solutions.

Personal Insurance Solutions in Malaysia

Sun Life Malaysia provides a broad range of personal protection plans to meet diverse lifestyle needs. From health and accident coverage to property and travel protection, the company ensures every customer enjoys peace of mind.

Car Insurance Malaysia

While primarily focused on life and health products, Sun Life Malaysia works with strategic partners to offer comprehensive car insurance coverage, protecting drivers against theft, fire, accidents, and third-party liabilities.

Travel Insurance Malaysia

Sun Life Malaysia’s travel insurance provides extensive protection for local and international journeys. It covers medical emergencies, flight cancellations, lost baggage, and other unexpected incidents — giving travelers confidence and security wherever they go.

Personal Accident & Health Protection

The company’s personal accident and health plans offer financial protection against medical emergencies, critical illnesses, and accidental injuries. With benefits like cashless hospitalization and income replacement, these plans safeguard families from financial stress during unforeseen events.

Home and Property Insurance Malaysia

Through collaborations with reliable partners, Sun Life Malaysia extends home and property insurance coverage that protects homeowners against natural disasters, fire, theft, and damage — ensuring complete protection of valuable assets.

Business & Corporate Insurance Solutions

For corporate clients, Sun Life Malaysia offers group life and health insurance plans that support employee well-being and strengthen company loyalty. These customizable solutions help employers attract and retain talent while ensuring financial protection for their workforce.

From SMEs to large enterprises, Sun Life Malaysia’s corporate protection packages enhance productivity and demonstrate a company’s commitment to employee welfare.

Partnerships and Collaborations

Sun Life Malaysia’s success is driven by strong strategic partnerships with banks, digital platforms, and healthcare organizations. Its bancassurance collaborations make insurance products more accessible, while partnerships with health providers and financial institutions ensure comprehensive coverage options.

These collaborations reinforce Sun Life Malaysia’s commitment to innovation, convenience, and value for all clients.

Digital Innovation & Customer Experience

In line with Malaysia’s digital transformation, Sun Life Malaysia continuously enhances its technology-driven platforms. Through the SunAccess Client Portal and mobile app, customers can easily manage policies, make payments, and access information anytime, anywhere.

The integration of AI-powered services and paperless transactions ensures an efficient, sustainable, and customer-focused digital experience.

Corporate Social Responsibility (CSR) Initiatives

Sun Life Malaysia is deeply committed to Corporate Social Responsibility (CSR). Under its “Brighter Lives” program, the company supports initiatives that promote diabetes awareness, financial literacy, education, and community well-being.

By partnering with local NGOs and social organizations, Sun Life Malaysia empowers communities to live healthier, more financially secure lives.

Why Malaysians Choose Sun Life Insurance

Malaysians continue to choose Sun Life Malaysia for its unwavering commitment to quality, innovation, and trust. The key reasons include:

• Strong global foundation with local expertise
• Comprehensive protection and investment-linked plans
• Seamless digital platforms and mobile access
• Proven track record of financial stability
• Active community and CSR involvement

Sun Life Malaysia’s customer-centric approach ensures that clients receive not only protection but also guidance toward achieving brighter financial futures.

Contact Sun Life Malaysia

Sun Life Malaysia Assurance Berhad
Level 11, No. 338, Jalan Tuanku Abdul Rahman,
50100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
📞 03-2612 3600
🌐 www.sunlifemalaysia.com

For insurance inquiries, claims assistance, or consultation, customers can contact the customer care line or visit the company’s official website for more information.

Conclusion

Sun Life Malaysia Assurance Berhad continues to lead Malaysia’s insurance industry with its innovative products, customer-first approach, and community-driven values. Backed by a legacy of excellence, the company remains committed to delivering financial protection, stability, and brighter futures for individuals, families, and businesses across Malaysia.