Singapore, August 12, 2025 – In a heartwarming show of cultural appreciation, Farmer Constructions Pte Ltd, a Singapore-based construction company, has declared a paid holiday for its Tamil migrant workers on August 14, 2025, coinciding with the release of Superstar Rajinikanth’s much-awaited film Coolie.
The initiative aims to let workers celebrate the cinematic milestone without sacrificing their income, reinforcing the company’s commitment to employee well-being and cultural connection.
Special Perks for Workers on Coolie Release Day
Farmer Constructions is going beyond just granting a day off. Employees will enjoy:
- First-day, first-show tickets for Coolie
- S$30 food and beverage allowance per worker
- An additional paid leave day if unable to attend on August 14
A Festival, Not Just a Film
Rajinikanth’s movies have long been more than entertainment—they are cultural festivals for Tamil communities worldwide. For many migrant workers in Singapore, such releases bring comfort, nostalgia, and a sense of home.
Madwa Prasath, Director of Farmer Constructions, explained:
“It’s not just a movie, it’s a festival. For Tamil workers living far from home, a Rajini release is like Deepavali. We wanted them to enjoy it without worrying about losing a day’s wages.”
Screening Challenges and Flexible Options
Due to limited cinema availability for large group bookings during the day, the company has introduced a flexible holiday policy. Workers who can’t attend the screening on August 14 can:
- Watch the film later with free tickets and allowance
- Redeem the paid holiday on another special date, such as their birthday or wedding anniversary
Continuing a Thoughtful Tradition
This is not the first time Farmer Constructions has shown such cultural support. In 2023, the company celebrated Rajinikanth’s Jailer release in the same way, offering free tickets, allowances, and paid leave to employees.
Such efforts form part of the company’s worker welfare and stress management policy, which includes activities to boost morale, mental health, and community bonding.
Widespread Praise and Global Attention
The announcement has resonated across Singapore, India, and Tamil diaspora communities, earning praise on social media. Many see it as a model for how businesses can embrace cultural identity while motivating their workforce. Inspired by this gesture, some businesses in Tamil Nadu have also planned free snacks, movie tickets, and holidays for Coolie’s release.
About Rajinikanth’s Coolie
Directed by Lokesh Kanagaraj, Coolie is touted as a high-octane action entertainer featuring Rajinikanth in a larger-than-life role. With record-breaking advance ticket sales, it’s expected to be one of the biggest openings in Tamil cinema history.
