Penang International Convention & Exhibition Centre (PICE) — The Ultimate Event Destination in Penang Malaysia
Overview
The Penang International Convention & Exhibition Centre (PICE), sometimes referred to as the Penang Waterfront Convention Centre (PWCC), is a modern architectural marvel located in Bayan Lepas, Penang, Malaysia. Opened in 2017 and managed by SP Setia Berhad, PICE has become one of Malaysia’s premier destinations for MICE (Meetings, Incentives, Conferences, and Exhibitions) events. With state-of-the-art technology, sustainable design, and a location close to the Penang International Airport, this venue is designed to accommodate global events with exceptional professionalism and style.
| Detail | Information |
|---|---|
| Full Name | Penang International Convention & Exhibition Centre (PICE) |
| Location | Jalan Tun Dr. Awang, Bayan Lepas, Penang, Malaysia |
| Year Opened | 2017 |
| Management | SP Setia Berhad, with support from the Penang State Government |
| Capacity | Up to 10,000 delegates |
| Key Features | Smart technology, flexible event halls, modern AV systems, eco-friendly architecture |
| Recognition | Among Malaysia’s top-rated convention venues for international exhibitions and conferences |
| Significance | Strengthens Penang’s role as a leading MICE destination in Southeast Asia |
Facilities and Event Spaces
The Penang International Convention & Exhibition Centre is designed to host a wide range of events — from high-profile international summits to consumer trade fairs and gala dinners. Its facilities combine functionality, luxury, and versatility.
Main Facilities:
Grand Exhibition Hall:
- Column-free hall spanning over 25,000 sqm.
- Ideal for large exhibitions, expos, concerts, and trade shows.
- Can accommodate up to 10,000 participants.
Meeting Rooms and Conference Suites:
- Over 10 flexible meeting rooms equipped with advanced digital projection and sound systems.
- Suitable for seminars, workshops, and corporate training.
Banquet and Ballroom Spaces:
- Elegant ballroom for up to 1,000 guests.
- Perfect for weddings, gala dinners, and corporate receptions.
Cutting-edge Technology:
- High-speed Wi-Fi and fiber connectivity.
- Integrated audiovisual systems, LED screens, and live streaming setups.
- Multilingual translation and hybrid event support.
Other Amenities:
- VIP lounges, media rooms, business centers, prayer rooms, and medical assistance stations.
- Spacious lobbies and rest areas for networking and exhibitions.
Accessibility
From the Airport
- Distance: Only 10 minutes from Penang International Airport (PEN).
- Transport: Airport taxis, ride-hailing (Grab), and shuttle buses provide easy access.
Public Transport
- Rapid Penang Bus Services: Connects Bayan Lepas to George Town, Komtar, and other major districts.
- Future Penang LRT lines will include stops near the convention district.
By Car or Taxi
- From George Town: Approximately 25 minutes via Tun Dr. Lim Chong Eu Expressway.
- From Mainland Penang (Butterworth): About 35–40 minutes using the Penang Bridge (E36).
Parking
- On-site multi-level parking for over 2,000 vehicles.
- VIP and disabled-friendly parking available.
Nearby Amenities and Attractions
The PICE is strategically positioned within Penang’s bustling commercial and leisure corridor, ensuring convenience and comfort for all visitors.
Shopping Malls
- Queensbay Mall: The largest shopping mall in Penang, only 5 minutes away.
- Setia SPICE Canopy: A nearby retail and lifestyle complex with shops, cafes, and banks.
Hotels and Accommodation
- Amari SPICE Penang – Directly linked to the venue with luxury rooms and event support.
- Eastin Hotel Penang – 4-star business hotel located beside Queensbay Mall.
- Olive Tree Hotel – Modern property offering excellent business amenities.
Parks and Recreation
- Setia SPICE Aquatic Centre and SPICE Arena for fitness, swimming, and leisure activities.
- Penang Golf Club (Bukit Jambul) just 10 minutes away for business networking on the greens.
Dining Options
Onsite Dining
- In-House Catering Services: Offer customizable menus with halal-certified and international cuisine.
- Ideal for corporate luncheons, coffee breaks, and banquets.
Nearby Restaurants
- The Garden Café (Eastin Hotel Penang) – Malaysian and international buffet.
- The Glasshouse Penang – Trendy café for casual meetings.
- Bora Bora by Sunset – Beachfront dining experience.
- Local Hawker Centres – Try Penang char koay teow, nasi kandar, and assam laksa nearby.
Things to Explore Nearby
International visitors can easily combine business with leisure by exploring Penang’s cultural and natural wonders.
- George Town UNESCO Heritage Zone: 25 minutes away, known for colonial architecture, museums, and street art.
- Kek Lok Si Temple: Southeast Asia’s largest Buddhist temple, offering breathtaking views.
- Penang Hill: Cable car rides, cool climate, and panoramic views of the island.
- Batu Ferringhi Beach: White sands, water sports, and vibrant night markets.
- Penang Botanical Gardens: Peaceful greenery ideal for relaxation.
How to Reach Penang International Convention Centre
From Penang Airport (PEN):
- 10 minutes by taxi or Grab (approx. RM15–RM25).
- Buses 401 or 401E connect directly to Bayan Lepas.
From George Town City Centre:
- 25-minute drive via Tun Dr. Lim Chong Eu Expressway.
- Ride-hailing options widely available.
From Mainland Penang / Butterworth:
- Cross Penang Bridge and follow signage to Bayan Lepas Industrial Zone.
Contact Information
- Address: Penang International Convention & Exhibition Centre (PICE), Jalan Tun Dr. Awang, Bayan Lepas, Penang, Malaysia
- Website: www.picepenang.com.my (for illustration purposes)
- Phone: +60 4-XXXX XXXX
- Email: info@picepenang.com.my
FAQ
Q1: What events are hosted at PICE?
A: PICE hosts international conferences, trade shows, exhibitions, concerts, banquets, and corporate meetings.
Q2: Is the venue suitable for hybrid or virtual events?
A: Yes. PICE offers live streaming, virtual conferencing, and digital connectivity options.
Q3: Are there hotels within walking distance?
A: Yes, Amari SPICE Penang and Eastin Hotel Penang are just steps away.
Q4: Is the venue accessible for differently-abled visitors?
A: Yes, with elevators, ramps, and accessible restrooms throughout.
Q5: Are there halal or vegetarian dining options nearby?
A: Both halal-certified and vegetarian restaurants are available on-site and within walking distance.
Conclusion
The Penang International Convention & Exhibition Centre (PICE) stands as Penang’s crown jewel in international event hosting. Its modern design, strategic location, and comprehensive facilities make it the perfect destination for global business gatherings, conventions, and exhibitions. With easy access from the airport, nearby hotels, shopping malls, and Penang’s rich cultural attractions, PICE seamlessly blends business efficiency with leisure appeal — making it a top choice for event organizers and visitors worldwide.
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