My Food
KUALA LUMPUR, 22 April 2025: My Food 2025 will debut alongside the well-established International Café and Beverages Show (ICBS) 2025 at the Kuala Lumpur KLCC. Malaysia’s journey toward sustainable food sourcing takes center stage with the debut of MY FOOD 2025, a pioneering event championing local suppliers and shorter supply chains in Malaysia. This inaugural event is held alongside the renowned International Café and Beverage Show (ICBS) 2025 at the Kuala Lumpur Convention Centre, MY FOOD 2025 is poised to reshape the country’s food and beverage industry by connecting café operators with homegrown producers in an effort to boost food security, sustainability, and community-driven agriculture.
International Cafe & Beverage Show: The International Cafe & Beverage Show is a premier event for cafe, foodservice, hospitality, retail, and distribution professionals to network, showcase products, and learn about industry trends.
The Premier Sustainable Sourcing Event Set to Transform Malaysia’s Food Landscape – My Food Expo
| Event Name | MY FOOD 2025 |
|---|---|
| Event Dates | 24-26 April 2025 |
| Timings | 10:00 AM – 06:00 PM |
| Location | Kuala Lumpur Convention Centre (KLCC), Malaysia |
| Entry Fees | Entry Free (Registration Mandatory) |
| Estimated Turnout | 20,000+ Visitors |
| Exhibitors | 500+ Local and International Exhibitors |
| Event Type | Trade Show |
| Edition | Inaugural Edition – April 2025 |
| Frequency | Newly Listed / Annual (to be confirmed) |
| Official Website | https://myfood-expo.com/ |
With a bold vision to put domestic food production first, MY FOOD 2025 is more than an exhibition—it’s a movement. The event showcases Malaysia’s growing commitment to enhancing food resilience, supported by urban farming initiatives and forward-thinking national policies that reduce dependence on imports.
“MY FOOD 2025 offers a unique platform for local producers to directly engage with café operators and stakeholders. It shortens the distance from farm to table and strengthens Malaysia’s food ecosystem,” said John Burke, General Manager of Kuala Lumpur Convention Centre.
Expert Voices, Real Solutions
A highlight of MY FOOD 2025 is its robust educational conference programme, themed “Building Local Food Networks.” The line-up features a distinguished roster of industry leaders, innovators, and policy shapers including:
- Alejandro Baranda, Senior Manager SEA
- Amierah Amer, Team Leader Marine Footprint, WWF-Malaysia
- Anna Lees, Sustainability & Hospitality Consultant
- Captain Zakaria Kamantasha, Founder, Sri Lovely Rice Farm
- Ernest Lee, CEO, The Earnest Co. & GM, Land Travel Services Sdn Bhd
- Fabio Brambilla, Culinary Director, Mandarin Oriental Hotel
- Florence Sanjan, Deputy Director General (Development), Malaysia Pepper Board
- Hock Aun Khoo, Director, GROW Centre Sdn Bhd
- Indra Balaratnam, Consultant Dietitian & Founder, Indra Balaratnam Nutrition
- John Burke, General Manager, KLCC
- Joyce Wong, Nutrition Coach
- Kim Kah Hwi, Professor of Physiology, University of Malaya
- Pamela Lee, Director of Operations, Traders Hotel
- Timothy Talbot, Head of Sales & Marketing, BoomGrow Farms
- YBhg. Dato Prof Dr Ahmad Farhan bin Mohd Sadullah, Vice Chancellor, Universiti Putra Malaysia
These speakers will share insights on topics such as urban farming, sustainable sourcing, food waste reduction, and the economic benefits of community-driven food production.
A Platform for Change
MY FOOD 2025 will showcase the Slow Food Movement and its powerful influence on the future of the F&B industry. Exhibitors will benefit from direct access to a rapidly expanding market of sustainability-conscious cafés and consumers eager to support local.
“By encouraging more local sourcing, we naturally build more efficient, resilient food systems,” said Alun Jones, Project Director at Montgomery Asia. “MY FOOD 2025 supports this by offering exhibitors the chance to be at the heart of Malaysia’s food security revolution.”
Connecting Communities Through Food
This event marks a pivotal moment for the Malaysian food scene. With urban farming initiatives more than doubling since 2019, MY FOOD 2025 reflects a nation ready to embrace sustainable, local-first solutions. It also aligns with Malaysia’s shift from traditional Self-Sufficiency Ratios (SSR) towards resilience-focused sourcing.
Whether you’re a café operator, urban farmer, policymaker, or conscious consumer, MY FOOD 2025 is your gateway to the future of food in Malaysia.
EVENT VISITORS
April 24–25: Open exclusively to trade visitors.
April 26: Open to both trade and public visitors
SHOW OPENING HOURS:
24 – 25 April 2025 from 10:00am to 6:00pm
26 April 2025 from 10:00am to 5:00pm
WHO QUALIFIES FOR ADMISSION:
This Exhibition is open to individuals who are 16 years of age and above ONLY. (Strictly no children below 16 years old are allowed into the exhibition halls).
LOCATION
Kuala Lumpur Convention Centre,
Stall 7 Jalan Pinang
Kuala Lumpur City Centre
Wilayah Perse kutuan
Kuala Lumpur 50088
Malaysia
TICKET PRICE
The MY FOOD 2025 Expo, scheduled from April 24 to 26, 2025, at the Kuala Lumpur Convention Centre (KLCC), offers free admission to all visitors upon registration.
Trade Visitors ONLY:
24 – 25 April 2025
Trade and Public Visitors:
26 April 2025
ATTIRE:
All visitors must be properly attired. Any improperly attired visitor will not be permitted entry. Visitors in shorts, sleeveless t-shirts/shirts, slippers, or a combination of these will not be permitted entry.
Contact
Reserve your spot, explore new partnerships, and be part of the local sourcing revolution. Contact details are below for your reference.
Mr Alun Jones
Mobile: +6016-330 5258
Email: alun.jones@montgomerygroup.com
