Apple to Unveil iPhone 17 on September 10, Malaysia Release on September 19

KUALA LUMPUR, Aug 27 — Apple has confirmed that its next major keynote, themed “Awe dropping”, Apple Mega Event 2025 will take place on September 10, 2025, at 1:00am Malaysian time. The event is expected to reveal the highly anticipated iPhone 17 lineup, along with several other new Apple products.

Apple has locked in the date that the tech giant will unveil the highly anticipated iPhone 17 Series, with the date being September 9, 2025, at 10:00 AM PT. For us in Malaysia, this converts to September 10 at 1:00 AM MYT. As usual, the keynote will be broadcast live on Apple Malaysia’s official website.6 days ago

Malaysia Among First-Wave Launch Countries

Since the opening of Malaysia’s first Apple Store at The Exchange TRX, the country has joined the first-wave markets for iPhone launches. This means Malaysian customers will be able to purchase the iPhone 17 on the same day as the United States, United Kingdom, Singapore, and Australia.

Apple’s “Awe Dropping” event on September 9 is anticipated to unveil the iPhone 17 series, including a rumored iPhone 17 Air.

If Apple follows its traditional rollout, pre-orders will begin on Friday, September 12, 2025, at 8:00pm, with official availability in stores and deliveries starting on Friday, September 19, 2025.

What’s New in iPhone 17?

While the iPhone 17 promises to be awe dropping, we hope that it won’t just focus on the keyword “dropping” with a tie-in to the newly developed aluminum frame (only guessing, since there was no hyphen in “awe-dropping”), which is more durable but could have been executed in past models. Welcomed updates are the A19 Pro chips for all models, an updated physical profile, and an enhanced video and photo experience.

Apple is expected to refresh its lineup with four models:

• iPhone 17 (base model)
• iPhone 17 Air – a new replacement for the “Plus” series, touted as Apple’s thinnest and lightest iPhone ever
• iPhone 17 Pro
• iPhone 17 Pro Max

The keynote’s theme and interactive logo hint at a new “Liquid Glass” design language, tied to the upcoming iOS 26.

Other Products Expected

In addition to iPhones, Apple may also unveil:

• Apple Watch Series 11
• Apple Watch Ultra 3
• Apple Watch SE 3
• Possible updates to AirPods Pro 3, HomePod, and Apple TV

Where to Watch

The Apple Keynote 2025 will be livestreamed on Apple.com and Apple’s official YouTube channel. Malaysian fans can tune in live at 1:00am on September 10.

iPhone 17 in Malaysia

Malaysian Apple enthusiasts can expect the usual launch-day excitement at the Apple Store, The Exchange TRX, where long lines are anticipated. Beyond Apple’s own retail presence, the new devices will also be available for pre-order via local telcos, authorised resellers, and retailers nationwide.

Pre-orders for the iPhone 17 models are likely to begin on September 12, with availability in stores and deliveries starting around September 19.

Quick Tip for Fans: If you plan to buy on launch day, pre-order online as early as possible to secure your device — especially the new iPhone 17 Air, which is likely to see high demand.