KL Tower Unveils New Mascot “Kay Elle”
KL Tower Welcomes “Kay Elle” – The New Face of Malaysian Hospitality: The iconic Kuala Lumpur Tower (KL Tower) has just revealed its official new mascot, “Kay Elle,” a cheerful, welcoming character designed to represent Malaysia’s warmth, diversity, and heritage. With her vibrant personality, Kay Elle is set to become the friendly ambassador of KL Tower, greeting visitors from around the world and sharing stories about one of Malaysia’s most recognized landmarks.
Say hello to “Kay Elle,” the brand-new mascot of KL Tower! A vibrant icon of Kuala Lumpur, Kay Elle embodies Malaysia’s warmth and diversity. Find out how you can design her new friend.
Who is Kay Elle?
Kay Elle’s name is a playful wordplay on “KL” (Kuala Lumpur), making her instantly recognizable both locally and internationally. More than just a mascot, she embodies the spirit of Malaysians—warm in hospitality, proud in culture, vibrant in diversity, and united in spirit.
According to Khairil Faizal Othman, CEO of KL Tower’s management company LSH Service Master:
“Kay Elle is more than just a mascot — she’s a personality, a storyteller, and a symbol of who we are as Malaysians.”
Kay Elle Name Origin
The name “Kay Elle” cleverly plays on “KL” for Kuala Lumpur, making it instantly recognizable both locally and internationally
Befriend Kay Elle – Mascot Design Contest
To celebrate Kay Elle’s debut, KL Tower has launched an exciting “Befriend Kay Elle” contest. The competition invites Malaysians and international visitors alike to design a companion character for Kay Elle, complete with a unique personality and backstory.
Contest Highlights:
- 🏆 Grand Prize: RM 2,000 cash
- 🎟️ One-Year KL Tower Pass
- 🎁 Exclusive merchandise featuring your mascot design
Deadline: Entries close on August 30, 2025, so budding artists and storytellers have a limited time to join in the fun!
Part of KL Tower’s Revitalization
The introduction of Kay Elle is part of KL Tower’s grand comeback strategy after reopening under new management earlier this year. Alongside the mascot, KL Tower has:
- Revamped branding and social media campaigns
- Relaunched attractions like the Orbit Revolving Dining
- Introduced new promotions for families, tourists, and locals
- Lined up festive campaigns for Merdeka and beyond
This fresh approach aims to reignite local pride and global recognition for KL Tower as a must-visit attraction in Malaysia.
Why Kay Elle Matters
Mascots are more than entertainment—they create lasting emotional connections with visitors. Kay Elle’s presence makes KL Tower more engaging for families, children, and tourists, while also giving Malaysians a symbol they can proudly associate with their capital city.
Befriend Kay Elle – Mascot Design Contest
To celebrate Kay Elle’s debut, KL Tower has launched an exciting “Befriend Kay Elle” contest. The competition invites Malaysians and international visitors alike to design a companion character for Kay Elle, complete with a unique personality and backstory.
Contest Highlights:
- 🏆 Grand Prize: RM 2,000 cash
- 🎟️ One-Year KL Tower Pass
- 🎁 Exclusive merchandise featuring your mascot design
Deadline: Entries close on August 30, 2025, so budding artists and storytellers have a limited time to join in the fun!
- KL Tower’s new mascot is Kay Elle, a joyful, story-telling character embodying Malaysian hospitality.
- Open call: Design her friends, win prizes, and get your creation turned into real merchandise!
- This mascot initiative is part of KL Tower’s larger relaunch strategy under new management.
If you’re creative and want to be part of this journey, don’t miss the chance to design Kay Elle’s new friend in the “Befriend Kay Elle” contest before August 30!
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Final Thoughts
With the introduction of Kay Elle, KL Tower isn’t just adding a mascot—it’s introducing a new storyteller for Malaysia. From her playful name to her cultural significance, Kay Elle is set to be the heart of KL Tower’s visitor experience for years to come.
