Looking for the best traditional bakery in Ipoh? Noor Jahan Bakery offers RM0.90 coconut cake (kek kelapa), nostalgic sugar doughnuts, and age-old bakes that locals have loved for over a century. Tucked away in Taman Jubilee, this heritage gem is more than just a bakery—it’s a delicious piece of Malaysian history.
Why Visit Noor Jahan Bakery?
Founded in 1902, Noor Jahan Bakery is Ipoh’s oldest surviving bakery, still run by the founding family. From its charming vintage façade to old-school recipes passed down four generations, the bakery transports you back to simpler times.
Whether you’re craving soft red bean buns, fluffy sugar-coated doughnuts, or their iconic kek kelapa for under RM1, Noor Jahan delivers affordable indulgence—and nostalgia—in every bite.
Noor Jahan Bakery Location & Opening Hours
Address:
No. 7, Jalan Raja Ekram (formerly Cowan Street),
Taman Jubilee, 30450 Ipoh, Perak, Malaysia
Opening Hours:
Monday – Sunday: 9:00 AM – 8:30 PM
Tip: Arrive before 11:00 AM to get your hands on the kek kelapa, which often sells out before noon!
What to Eat at Noor Jahan Bakery
| Must-Try Item | Description | Price (Approx.) |
|---|---|---|
| Kek Kelapa | Flat, chewy, fragrant coconut cake | RM 0.90 |
| Sugar Doughnuts | Soft, fluffy doughnuts dusted in sugar | RM 0.80 – 1.00 |
| Red Bean / Kaya Buns | Traditional soft buns with sweet fillings | RM 1.50 – 2.00 |
| Biskut Lutut | Crunchy biscuits perfect with tea | RM 3.50 – 4.50 |
| Fresh Cream Cakes | Retro-style birthday cakes sold by weight | RM 18/kg |
| Fruit Cake | Rich, spiced and dense—great for gifting | RM 15 (approx.) |
Most products are made fresh daily and preservative-free.
A Taste of History: Over 120 Years of Baking
- Established: 1902 by the Rahiman family
- Original Location: Tambun, now relocated to Cowan Street (Jalan Raja Ekram)
- Legacy: One of the first bakeries in Ipoh, and the last still operating
- Cultural Icon: Featured in local films and loved across generations
Even the original manual cash register is still in use—a testament to their commitment to tradition.
Visitor Tips
| Tip | Details |
|---|---|
| Best Time to Visit | Morning, between 9 AM – 11 AM |
| Parking | Limited street parking nearby |
| Payment | Cash is preferred; some accept QR pay |
| Shelf Life | Most items stay fresh for 3–4 days |
| Dine-in | Takeaway only |
| Nearby Spots | Restoran Cowan Street Ayam Tauge, Big Mom Beancurd |
What Locals Say
“Their coconut cake is addictive. I always buy extra to take home.” – @foodiesofipoh
“Doughnuts like these are rare now—fluffy, soft, and not overly sweet.” – Google Review
“Everything about this shop reminds me of my childhood. It’s not just food—it’s memory.” – Local customer
What to Capture (Instagram-Worthy!)
- The old wooden shopfront with its timeless signage
- Rows of freshly baked buns and cakes
- Close-ups of sugar-dusted doughnuts
- The nostalgic kek kelapa wrapped in brown paper
- A behind-the-counter shot with vintage equipment
Hashtags to Use:
#NoorJahanBakery #IpohFood #IpohHeritage #KekKelapa #TraditionalBakery
Final Thoughts
If you’re a fan of nostalgic food experiences, Noor Jahan Bakery is a must-visit destination in Ipoh. With treats under RM1 and heritage dating back over 120 years, it’s a rare find that blends culinary charm with timeless flavor.
