Top 10 Food Influencers on Instagram in Malaysia (2025 Edition)
Malaysia’s food culture is legendary, and in 2025, Instagram continues to be the go-to platform for culinary inspiration. From traditional kampung dishes to trendy café desserts, these food influencers have captured the hearts—and stomachs—of millions across the country.
Whether you’re looking for cooking ideas, new places to eat, or influencers to collaborate with for your brand, these Top 10 Malaysian Food Influencers on Instagram are leading the digital food scene in 2025.
1. Khairul Aming
Instagram: @khairulaming
Followers: 4.4 Million+
Why He Stands Out:
- Creator of the viral “30 Hari 30 Resepi” Ramadan cooking series.
- Known for clean visuals, professional production, and authentic Malaysian recipes.
- His Sambal Nyet brand frequently sells out in minutes online.
- One of Malaysia’s most trusted home chefs and food entrepreneurs.
2. Sheila Rusly
Instagram: @sheilarusly_jspictures
Followers: 3.2 Million+
Why She Stands Out:
- A household name in Malaysian TV and culinary circles.
- Posts traditional recipes with emotional storytelling.
- Seamlessly blends food, family life, and cultural heritage.
3. Azfar Heri
Instagram: @azfarheri
Followers: 1.2 Million+
Why He Stands Out:
- High-energy food content with a fun, youthful vibe.
- Focuses on vibrant recipes with comedic commentary.
- Strong cross-platform presence on TikTok and YouTube.
4. Che Sayang Kitchen (Qayyum Halid)
Instagram: @chesayangkitchen
Followers: 922.8K
Why He Stands Out:
- Elegant, curated visuals featuring classic Malay dishes.
- Balances tradition with premium modern plating.
- Frequently collaborates with top-tier cookware and food brands.
5. KL Foodie
Instagram: @kl.foodie
Followers: 1.4 Million+
Why They Stand Out:
- One of the most influential food discovery platforms in Malaysia.
- Highlights viral foods, trending restaurants, and must-visit cafes in Kuala Lumpur.
- Acts as a real-time guide for both locals and tourists.
6. Arianna’s Kitchen
Instagram: @arikitchen
Followers: 617.2K
Why She Stands Out:
- Known for her pastel-themed dessert content and baking tutorials.
- Calm, satisfying DIY videos that attract baking lovers.
- Built a strong, niche community around cakes and pastries.
7. Penang Foodie
Instagram: @penangfoodie
Followers: 737.6K
Why They Stand Out:
- Highlights Penang’s vibrant street food and café scene.
- Offers curated guides for local eats and hidden gems.
- Trusted by Penang locals and food tourists alike.
8. Adikfoods (Faezah Binti Sufian)
Instagram: @adikfoods
Followers: 1.1 Million+
Why She Stands Out:
- Shares comforting, family-style meals and dessert recipes.
- Known for her relatable, homely cooking approach.
- Consistent uploads and high engagement with a loyal audience.
9. Yatie Kitchen
Instagram: @yatiekitchen
Followers: 869.2K
Why She Stands Out:
- Focuses on festive and everyday Malaysian dishes.
- Her Ramadan and Raya content is especially popular.
- Loved by homemakers and those seeking practical cooking tips.
10. Hisham Raus
Instagram: @hishamraus
Followers: 489.2K
Why He Stands Out:
- Viral food reviewer with a flair for witty, honest content.
- Highlights underrated street food and neighborhood gems.
- Combines humor with authentic local food experiences.
Honorable Mentions
- @boscomine – Fuses travel, luxury food, and fine-dining reviews across Malaysia and beyond.
- @masakwithpassion – Health-conscious meals with minimalist visuals and clean cooking guides.
Why Follow Malaysian Food Influencers in 2025?
- Stay updated with food trends: From TikTok-style recipes to café culture and hawker finds.
- Get authentic local tips: Discover hidden gems, traditional recipes, and festive favorites.
- Great for F&B brands: Influencers help build trust and visibility for new food products and eateries.
- Learn to cook: Many share easy-to-follow tutorials with ingredients readily found in Malaysian kitchens.
Final Thoughts
Malaysia’s top food influencers in 2025 offer more than just beautiful pictures—they deliver storytelling, authenticity, and cultural pride through food. Whether you’re a food enthusiast, home cook, or restaurant owner, these Instagram creators are your ticket to the heart of Malaysia’s ever-evolving food scene.
Follow them now and let their feeds inspire your next meal, your next recipe, or your next food adventure.Malaysia’s food culture is legendary, and in 2025, Instagram continues to be the go-to platform for culinary inspiration. From traditional kampung dishes to trendy café desserts, these food influencers have captured the hearts—and stomachs—of millions across the country.
Whether you’re looking for cooking ideas, new places to eat, or influencers to collaborate with for your brand, these Top 10 Malaysian Food Influencers on Instagram are leading the digital food scene in 2025.
